Site Traffic Reporting

Website traffic reporting, part of what is known as Web Analytics, is defined by Wikipedia as,

"The monitoring and reporting of Web site usage so businesses can better understand the complex interactions between Web visitor actions and Web site offers, as well as leverage that insight for increased customer loyalty and sales."

Visitor traffic statistics can tell you much more than how many customers visited your site on a given day. A good Web analytics service will provide you with the ability to "slice-and-dice" your visitor reports so that you can readily identify peak traffic periods by hour, day, week, month and year. The benefit to this granular breakdown is that you can identify trends that can be used to provide an enhanced user experience.

For example, if your Website is used to promote a restaurant, you might tailor your menu pages to display a lunch menu during peak morning Web traffic and a dinner menu during peak afternoon hours. Using Web analytics, you can identify the best hours to present dynamic content. Your Web developer can provide this functionality on your Website, increasing your users' interest, providing them viable benefits over competitive sites, and bettering the chances that your visitors will find what they are looking for and not abandon their search in frustration.

By tracking movement and monitoring the path and activity of site users, Web analytics tools provide valuable information about individual user behavior. This data provides you with important insights based on watching user movements within your Website. You will be able to track how users navigate through your site, which pages are most frequented, where users exit your site and any number of other behavioral traits.

Web analytics takes traffic reporting to a level that actually monitors and tracks visitor behavior on your Website. From how many visits, or the number of page views, to visitor click path, IP region, search engines used, keyword rankings, referral links, advertising and marketing tracking...and a great deal more. Web analytics reports can provide whatever information you need to improve your Website and boost your sales. A valuable tool, without a doubt.